Our clients have invested capital, time, and energy in their chosen field…too big of an investment to risk being jeopardized by lack of clarity, misunderstanding, or misinformation.
We believe the biggest barrier to entry for progressive, innovative and socially significant projects is the communication. Often these game changing ideas involve new ideas, science and technology, government policy and academic concepts that are not easily grasped by a mass audience.
We have seen this exemplified in the environmental sector, which was expertly captured and communicated in the award winning documentary “Merchants of Doubt”. Decades of hard work, public awareness campaigns and education were mitigated by targeted, negative P.R. campaigns by special interest groups who were threatened by the changes to the status quo: